The Milkman Reimagined

Staff Reporter - Melanie Schauer

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The milkman is making a comeback through Loop industries in their 2019 project launch. Loop expects to shape the world of plastics by providing a smarter, more waste-free way of buying products.

According to Indy Star, the USDA numbers in the 1950s presented that “more than half of consumer milk sales came from home delivery services.” The milkman played a huge factor in limiting waste.

Milkmen would deliver glass bottles of milk to families then pick them back up, rinse, and wash them when they were empty. This process was repeated until it became an outdated system of purchasing milk.

“Loop is about the future of consumption. And one of the tenets is that garbage shouldn’t exist,” says Tom Szaky, CEO of the Trenton, New Jersey-based international recycling company TerraCycle, which is behind Loop.

Overall, Loop limits the hassle from trash and recycling. “Simply drop your used empties back into the Loop Tote and schedule a free pick-up from your home.” said Loop industries.

How does it work?

(Source: Packaging Europe)

  1. First consumers will go to the Loop websites ( in France, in the USA) or the websites of retail partners such as Carrefour and purchase goods from participating brands.
  2. Consumers then receive their durable products in Loop’s specially designed shipping tote, which eliminates the need for single-use shipping materials.
  3. When consumers finish their products, they place the empty packages in a Loop Totes, which is picked up directly from their home.
  4. The packaging is then cleaned, using custom cleaning technologies so that each product may be safely reused.
  5. Finally, Loop replenishes products as needed and returns the refilled shipping totes to the consumer. If there is recoverable used product such as nappies, pads, razors or brush parts, they are also recovered to be reused or recycled.

There are many brand owners that are invested in this project, those include: Haagen-Dazs, Pantene, Tide, Crest, Clorox, Oral-B, Cascade, Gillette, Venus, Febreeze, Dove, Axe, Degree, The Body Shop, Ren – Clean Skincare, Love Beauty and Planet, Seventh Generation, Nature’s Path, Hidden Valley, Hellmann’s, Greenhouse, Burlap & Barrel, Preserve, Teva Deli, and Fell.













Source: Chris Crane/TerraCycle via AP

(This photo shows Nestle’s stainless steel Häagan-Dazs ice cream container designed for use with Loop. The new shopping platform announced that they aim to change the way people buy many products, from food to personal-care and home products.)

Loop plans to launch this spring in New York, Pennsylvania, and Paris, France in hopes of gaining popularity to expand in 2020.


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The Milkman Reimagined